Sustainable change at a football club cannot be achieved in isolation. Financial restructuring, community development, governance and commercial growth are not separate workstreams — they are interdependent pillars of the same transformation. Every Beyond 90 engagement begins with a deep understanding of the club, then builds a tailored roadmap for long-term sustainability and growth.
We work with club boards to develop a clear and honest picture of their current financial position, identify unnecessary cost, and build a diversified revenue model that reduces dependence on matchday income. Where clubs are in or approaching financial difficulty, we draw on direct experience of working with clubs in administration to provide structured, practical support.
The cornerstone of our consultancy proposition. We help clubs unlock the full commercial potential of their facilities by developing community-facing services and revenue streams — each designed not only to generate income but to deepen the relationship with the local community, creating a virtuous cycle of engagement, loyalty and financial sustainability.
We support boards in building the structures, processes and culture needed to manage a more complex, multi-service organisation. From board responsibilities and staff management to licensing, compliance and the management of volunteers — we help clubs develop the internal capability to sustain their transformation independently over time.
We help clubs identify, approach and retain commercial partners — developing propositions that go beyond shirt sponsorship to offer businesses genuine community visibility and engagement. A club that serves its community seven days a week is a far more attractive commercial partner than one that opens its gates only on matchdays.
For most clubs at Steps 1 to 6, revenue is concentrated into perhaps 20 to 25 days per year. The community hub model reframes the football club as a seven-day-a-week community asset. The real power lies in how the streams reinforce each other — a parent who brings their child to a Saturday academy session discovers the bar is open for coffee; a local business that hires a meeting room on a Tuesday becomes a matchday sponsor; a couple who hold their wedding at the ground become season ticket holders.
Extended opening, community events, quiz nights, live sport screenings and private hire — consistent weekly income independent of results.
Membership-based recurring revenue that brings local residents onto the club's premises every week and builds ambient familiarity with the club.
Direct income from registrations and camps — and a long-term pipeline of young supporters, players and families with deep emotional ties to the club.
Among the highest-margin diversification opportunities for clubs with a clubhouse or function room of reasonable quality.
Steady weekday income from local businesses, charities and public sector — relationships that often convert into sponsorships.
Walking football, wellbeing, after-school childcare, community café — opening access to grants from Sport England, the Football Foundation and councils.
A one-off engagement assessing the club's current operations, finances, facilities and community relationships, delivering a written report with prioritised recommendations. The ideal entry point for clubs wanting an expert external perspective.
A defined 3–6 month programme focused on specific outcomes, working closely with the board and staff and ensuring knowledge and capability are transferred to the club's own people throughout the engagement.
An ongoing strategic relationship — regular advisory input, board attendance, performance review against agreed targets, and continuous support for clubs undergoing significant transformation.
All three models are priced transparently and proportionately, with the specific needs and financial capacity of each club taken into account.
An initial conversation costs nothing and commits you to nothing. We will listen, ask questions, and tell you honestly whether and how we believe we can help.